Website City Craftsman / DryHack
Local lead-generation infrastructure, built to scale.
Applied platform · Live implementation
Website City Craftsman is the reusable platform. DryHack is its live implementation, focused on connecting people seeking water-damage restoration with service providers.
View DryHackThe problem
Local relevance across a broad footprint
Useful location- and service-specific experiences are difficult to maintain at scale. Pages need structured facts, meaningful connections, accessible rendering, clear contact paths, and enough consistency to improve over time.
The work joins marketing strategy, user experience, and engineering rather than treating them as separate handoffs.
System view
From reusable inputs to measurable contact paths
01
Location + service data
02
Page generation + delivery
03
Visitor contact paths
04
Measurement + iteration
What we built
A repeatable web foundation
Scalable internal linking and sitemap organization
Rendering and delivery that helps search engines access content
Service-specific campaign landing pages and clear contact paths
Analytics and call-to-action measurement for iteration
A shared view of marketing strategy, user experience, and engineering
Implementation notes
Different delivery patterns for different pages
The implementation uses a Lovable-based application, Cloudflare Workers, prerendering, and static campaign landing pages where appropriate. These are coordinated tools, not one identical architecture imposed on every route.
Relevant operating experience
Before IntuitionMind.ai, Austin led My Restoration Leads, which sold thousands of water, fire, and mold restoration leads across the United States.
That history belongs to My Restoration Leads. It is not a claim about DryHack’s traffic, lead volume, rankings, or profitability.
Considering similar infrastructure?
We can discuss custom marketing technology, scalable content systems, and the engineering needed to make them useful.